Asgard Alcobev
Strategic Evolution
The transition from Banganga Paper Industries Limited to Asgard Alcobev Limited reflects more than a name change; it signifies a structural realignment toward scalable manufacturing, disciplined diversification, and long-term value creation.
With the acquisition of CMJ Breweries, Asgard has entered large-scale brewing and contract manufacturing through an established production platform in Northeast India. This strategic shift positions the Company at the intersection of operational infrastructure and sectoral growth.
Brewery
Asgard Alcobev – Beer Manufacturing Plant in India
Asgard Alcobev Limited, through its subsidiary CMJ Breweries Private Limited, operates a state-of-the-art greenfield brewery located in Meghalaya. Equipped with fully automated systems and advanced brewing technology, the facility reflects the Group’s commitment to quality, efficiency, and large-scale production.
With an installed production capacity of 700,000 hectolitres (HL) per annum, expandable up to 1.5 million HL annually, the brewery supports high-volume manufacturing while maintaining consistent quality standards across every batch.
Asgard Alcobev operates as a contract brewing partner in India and a private label beer manufacturer, catering to both domestic and international brands through its infrastructure and operational capabilities.
Strategic Brewing Partnerships
Collaborating with Leading Beverage Brands
Through CMJ Breweries, Asgard Alcobev collaborates with established names in the brewing industry, supporting regional production requirements and strengthening supply chain efficiency across key markets.
United Breweries Limited
As one of India’s leading beer companies and the makers of the iconic Kingfisher brand, United Breweries leverages Asgard Alcobev’s brewing capabilities to support regional production. The partnership ensures seamless manufacturing, consistent quality, and enhanced market penetration across Northeast India.
Carlsberg India Pvt. Ltd.
A globally recognized brewing company, Carlsberg India produces premium brands such as Carlsberg and Tuborg. As a trusted regional brewing partner, Asgard Alcobev supports Carlsberg’s operations with high-quality production standards and efficient supply chain integration.
Mohan Meakin Limited
One of India’s oldest brewing companies and the makers of Asia 72 Beer and Golden Eagle Beer, Mohan Meakins leverages Asgard Alcobev’s localized manufacturing capabilities to enhance operational efficiency and expand market reach. This collaboration is further strengthened by a strategic agreement for the manufacturing and supply of Golden Eagle Beer across Northeast India and Bhutan.
Yuksom Breweries Pvt. Ltd.
Producers of Heman 9000, a well-established beer brand in Eastern India, Yuksom Breweries collaborates with Asgard Alcobev for scalable, high-volume production, ensuring consistent quality and reliable supply to meet increasing demand.
Sona Beverages Pvt. Ltd
Sona Beverages, known for its contemporary brand SIMBA Beer, leverages Asgard Alcobev’s advanced brewing infrastructure to achieve premium quality, operational efficiency, and seamless scalability for its growing market presence.
Our Manufacturing Backbone
Through its subsidiary, CMJ Breweries Private Limited, Asgard Alcobev operates a brewing facility in Northeast India.
Located in Meghalaya, the plant features:
- Fully automated operations
- European-engineered brewing systems
- Integrated brewing, bottling, and packaging capabilities
- Strict compliance and quality assurance frameworks
With an installed capacity of 700,000 hectolitres (HL) per annum, expandable to 1.5 million HL, the facility provides scalable infrastructure to support multi-brand production and long-term growth visibility.
